Where does monitoring fit with creativity?
Not everyone thinks of monitoring as part of the creative process, but I hope to show that it is. I have written about creativity as a process rather than just a one-off experience and I have explained the first five phases. You might think that the fifth phase, elaboration, was where it finished. You have thought about your project, done the preparation, had inspiration, evaluated it and now you have set it out in detail. Surely, that’s it?
Can you implement without monitoring?
No! You need to look at the way it will work in practice, iron out the wrinkles and make it actually workable. As a writer, this is where I need to edit and proofread my manuscript. I have been appalled at how many mistakes I have found at this stage, however good I thought the draft was, even after a couple or more rewrites!
How does the monitoring phase work?
If it is possible, now is the time for a trial run, a pilot scheme or some other way of trying out your ideas in the real world but keeping your options open. Even if you have no option but to implement all in one go, make sure you treat the first few months, perhaps even the first year, as experimental. Monitor everything that may be relevant: costs, sales, output, complaints, errors, feedback from staff and customers. Identify risks you hadn’t thought of before and look at the control measures. Are the controls effective? Are any redundant? Be ready to learn and change things. Pride can get in the way. Remember your aim is to produce as good a final product as possible. Admitting mistakes is a step in the right direction.
What comes after monitoring?
Next, I will be writing about the final phase: implementation. I learnt a lot about creativity from James Taylor. If you want more on this subject go to his website